How to get more dog grooming clients

1. Set up your Google Business Profile

When people search for a dog groomer near them, the map results come first. A complete Google Business Profile, with your area, hours, prices, photos and a booking link, is the most valuable free thing you can do.

2. Ask for reviews

Reviews help you show up in local search and help new customers trust you. Ask happy customers straight after a groom and send them the link. Reply to every review, good or bad.

3. Post your before and afters

Transformations are what people share. Post them on Facebook and Instagram with your booking link, and join local community groups where people ask for recommendations. Ask owners before you post their dog.

4. Reward referrals

Your regulars know other dog owners. A small thank-you, such as a discount on their next groom for each friend who books, turns them into your best marketing.

5. Work with local businesses

• Vets, dog walkers, trainers and daycare
• Pet shops and breeders
• Dog-friendly cafés with a noticeboard

6. Make booking easy

A lot of enquiries are lost waiting for a reply. One link where people can see your prices and book a time, at any hour, turns more of them into bookings.

7. Keep the clients you have

Rebook before they leave, and remind owners when their dog is due. A regular coming back every six weeks is worth far more than a one-off.