How to price your dog grooming services
Underpricing is one of the most common reasons grooming businesses struggle. Rather than copying the salon down the road, start from what you need to earn and how long each groom really takes.
1. Work out your hourly rate
Add up your yearly costs (rent or van, insurance, products, equipment, software, fuel) and what you want to pay yourself. Divide by the hours you can actually groom in a year, after admin, cleaning and holidays. That's the least each hour of grooming needs to earn.
2. Time your grooms honestly
Time a few of each type: small, medium and large dogs, short and long coats, bath-and-tidy versus full groom. Include drying, which is often the longest part. Price = your hourly rate × the time it really takes.
3. Build a simple price list
- Full groom by size: small, medium, large, giant
- Bath and tidy, and puppy introduction
- Quick services: nails, ears, face, feet and tail
- Extras: de-shedding, de-matting, flea treatment
4. Charge fairly for extra work
Matted or neglected coats take far longer and can be stressful for the dog. Say in your price list that these are charged by time, and explain why. It's fairer than absorbing the cost.
5. Review prices every year
Costs go up. A small rise each year, with notice to regular customers, is easier for everyone than a big jump later.
6. Protect your time
A booked slot that goes empty costs you the whole price. Taking a deposit when customers book protects your income.
Last updated 29 October 2026.